Marketing your game is an adventure

Hi, I’m Joe, an award-nominee marketing and PR professional who has spent the last eight years helping indie games reach their maximum potential.

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Ere is where the journey begins

Marketing your game is hard. The thought of doing it alone can feel overwhelming, especially when all your focus is on creating it. But don’t worry, that’s where I come in. My mission is to make your game succeed. I will work closely with you to create effective strategies based on your objectives and budget.

I am a big believer in keeping things simple. When working together, I like to avoid marketing jargon which is often overused. It’s important to me that you understand the process and can benefit from my knowledge and experience.

Remember to use the KISS principle. "Keep it simple and straightforward."
- Joe Henson
How I can promote your Indie Game

Brand Awareness

It’s essential to know what makes your game stand out. Maybe it’s a hilarious gameplay mechanic? Or perhaps a unique art style? It might be none of the above. But the key here is to use content that resonates best with your audience.

Product Strategy

Without a solid plan, your indie game will likely become forgotten on the top shelf only to gather dust. You should not expect gamers to stumble across it by chance. It’s crucial to build a bridge that connects you to the right players at the right time.

Public Relations

Developing honest communication between journalists, streamers, and media outlets is more than just inserting broad data on a spreadsheet. It’s about finding people who are genuinely interested in your game so that you can build a relationship that lasts.

Brands I have worked with


Joe's exceptional work ethic, professionalism, and also his outstanding expertise in online marketing for video games have made him invaluable in working with Digital Cybercherries for the last 4 years. He didn't shy away to go beyond the traditional ways of marketing our games while being capable to create highly efficient budget spending for only a fraction of what is common in marketing. His lighthearted and funny approach makes him very pleasant to work with and a sincere work colleague.
Ulrich Gollick, Managing Director - Digital Cybercherries
Joe is an exceptionally talented creative marketing consultant. We recently worked with him on our latest video game title HyperBrawl Tournament; here Joe brought alternative ideas, tactics and approaches to self-publishing our game and gaining visibility. I can't recommend him highly enough, his talent and energy would be a valuable asset to any aspiring video games company.
Jonathan Holmes, CEO - Milky Tea Studio
Joe has been a phenomenal inspiration and mentor for me, in the 3+ years he has been providing me with consulting on marketing and social media strategies we have seen a dramatic increase in engagement and results. Would highly recommend working with him as he has a lot of experience in his field and would gladly work with him again.
Simran Whitham Studio, Director - Tri-Heart Interactive

Patience is key

The key to successful marketing involves preparation, patience, and perseverance. Never be afraid to experiment and try out different strategies. What did not work for a particular game may work well for yours. Every game is unique and has its own personality.

Try to tell your story rather than sell an idea.

 

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