Marketing your game is an adventure

Hi, I am Joe Henson, a video game marketing and PR consultant, and I believe your indie game deserves to have a sound marketing plan.

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ere is where the journey begins

The words “marketing your indie game” may sound scary, especially if you’re new to it. It’s often overlooked as something that can be an afterthought, leaving you to panic after your games’ launch because it didn’t receive the exposure you had hoped for. As a marketer and game developer myself, I can totally empathize with how this feels. When I work with indie’s, I like to imagine that their game is also mine.

I look at each project from a personal perspective because I genuinely want your game to succeed and reach its fullest potential. So, if you’re looking for a marketing strategy, consultation, or just general advice, whatever your needs, I’m only an email away. I look forward to hearing from you!

Welcome. Have a look around, and be sure to check out my blog.
- Joe Henson
How can I help?

Brand Awareness

It’s essential to know what makes your game stand out. Maybe it’s a hilarious gameplay mechanic? Or perhaps a unique art style? It might be none of the above. But the key here is to use content that resonates best with your audience.

Product Strategy

Without a solid plan, your indie game will likely become forgotten on the top shelf only to gather dust. You should not expect gamers to stumble across it by chance. It’s crucial to build a bridge that connects you to the right players at the right time.

Public Relations

Developing honest communication between journalists, streamers, and media outlets is more than just inserting broad data on a spreadsheet. It’s about finding people who are genuinely interested in your game so that you can build a relationship that lasts.


Joe's exceptional work ethic, professionalism, and also his outstanding expertise in online marketing for video games have made him invaluable in working with Digital Cybercherries for the last 4 years. He didn't shy away to go beyond the traditional ways of marketing our games while being capable to create highly efficient budget spending for only a fraction of what is common in marketing. His lighthearted and funny approach makes him very pleasant to work with and a sincere work colleague.
Ulrich Gollick, Managing Director - Digital Cybercherries
Joe is an exceptionally talented creative marketing consultant. We recently worked with him on our latest video game title HyperBrawl Tournament; here Joe brought alternative ideas, tactics and approaches to self-publishing our game and gaining visibility. I can't recommend him highly enough, his talent and energy would be a valuable asset to any aspiring video games company.
Jonathan Holmes, CEO - Milky Tea Studio
Joe has been a phenomenal inspiration and mentor for me, in the 3+ years he has been providing me with consulting on marketing and social media strategies we have seen a dramatic increase in engagement and results. Would highly recommend working with him as he has a lot of experience in his field and would gladly work with him again.
Simran Whitham Studio, Director - Tri-Heart Interactive


The key to successful marketing involves preparation, patience, and perseverance. Never be afraid to experiment and try out different strategies. What did not work for a particular game may work well for yours. Every game is unique and has its own personality.

Try to tell your story rather than sell an idea.


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