Your capsule’s number one responsibility is to get your game noticed. It should clearly communicate what it’s about and what it offers. The goal is to attract the right target audience and give them a reason to click it. For example, if your game is co-op only, don’t just include one character, include multiple. By giving it a cooperative feel, you increase the chance that someone interested in that genre will click it. The same goes for any other genre. It’s all about maximizing potential clicks. Here’s a few tips on how to make your main capsule stand out. Let’s make marketing simple.
Steam uses a dark blueish colour for its store background, and on top of that background, dozens of games are featured and recommended. Why is this relevant? - Because so many Main Capsules blend in far too much with it. Go check for yourself and see just how many developers are not taking full advantage of making their game stand out. Try to incorporate colours and tones that separate your capsule from Steams background. Even if your game has a dark art style, you can still find ways to make it pop. At the end of the day, you want to increase the chance that someone will see your game.
A simple yet effective way to make your capsule stick out that bit more. It amazes me just how little borders are used. Make sure to use the right thickness and colour.
They say a picture paints a thousand words. This is true, but a picture can’t always get your message across fast enough. Sometimes, it’s worth incorporating copy and design. Let’s say your game has a heavy focus on a specific gameplay element, for example, Open World Survival. However, you’re worried that element won’t be apparent enough. Here’s what you can do. Within your capsule design, include the text “OPEN WORLD SURVIVAL HORROR”, whilst making sure it fits in and visually looks pleasing. The quicker you can give a Steam user information, the better.
Right, I hope my three tips have given you a better understanding about the importance of your Main Capsule. They are small tips, but anything you can do to make your game stand out that little more is a bonus.
Thank you for reading and good luck with your indie game. -Joe