Project Details
-
Client:
Digital Cybercherries
Project Type:
Mythical Consultancy
Services Provided:
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations, Publisher Relations, Creative Gameplay
Project Details
|
Client: |
Digital Cybercherries |
|
Project Type: |
Mythical Consultancy |
|
Services Provided: |
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations, Publisher Relations, Creative Gameplay |
Hypercharge: Unboxed initially faced an uphill battle after its early access launch. Low player engagement, lackluster reviews, and minimal press coverage signaled a need for a change in direction. I led a multi-year strategy, working closely with the developers to ensure the game’s overall vision was aligned with what players wanted and what would excite the market.
The result? A #2 top-selling hit on Steam two years post-launch, hundreds of thousands of wishlists and sales, major press and influencer coverage, driven by viral organic marketing campaigns. I then led successful marketing campaigns on Xbox (100,000+ copies sold in under a month) and Nintendo Switch, securing major press and influencer coverage along the way.
Hypercharge: Unboxed is now an inspiring success story, proving the power of perseverance, player-focused development and sincere marketing that truly connects with players.