Introduction Steam is currently testing a new homepage update. On the surface, it might look like a simple visual refresh, but it’s really much more than that. This update changes how players experience your game before they even click on it, and that has some pretty big implications for developers. Let’s break it down. 1. […]

Introduction I’ve said it before, and I’ll say it again: the space at the very top of your “About this game” section is prime real estate. It’s the first thing people see after the header capsule. If you fill it with fluff, repetition, or the same capsule art again, you are burning time and attention […]

Introduction I recently posted a simple idea on Twitter (X) that blew up into a massive discussion: “Other indies aren’t your competition; the real contest is with yesterday’s you.” The discussion was fantastic. Some people agreed immediately, but others jumped in hot, arguing, “Of course there’s competition! Players compare games, and attention is limited!” And […]

Please note, this guide is not about announcing the release of your game, but announcing to the world that you’re developing it. If you’ve already announced it and the response was little or nothing, don’t panic, you can still create buzz for your second announcement. Introduction So, you’ve worked on your indie game for quite […]

Have you ever stumbled across a Steam Store page, scrolled down to the ‘About This Game’ section, and found a real mess? More to the point, did you find it didn’t really inspire you or tell you much about the game? Could this scenario, perhaps, describe your Steam page? Do you consider the customers’ experience […]

I know some debate is swirling around whether you should reply to a negative review or not. Although no one answer is necessarily right or wrong here, in my years of customer relations, game development, marketing, and PR, I’ve come to believe that you can realize certain benefits if you respond the right way. Whatever […]

Your capsule’s number one responsibility is to get your game noticed. It should clearly communicate what it’s about and what it offers. The goal is to attract the right target audience and give them a reason to click it. For example, if your game is co-op only, don’t just include one character, include multiple. By […]

Have you ever been puzzled why your Twitter GIFs/Videos looked… quite blurry? It seemed not to matter how much you modified your file. It just came out looking… pixelated. In my experience, a handful appeared sharp and crisp, but it was primarily due to the game’s art style. For instance, games with a brighter and […]