Introduction Most players will barely notice Valve’s latest Steam store redesign. A few things have moved, the layout looks cleaner, and they’ll carry on with their day. But if you’re an indie dev, there’s one change worth understanding because the reaction to it has been loud and, honestly, a little panicked. I get it. Change […]

Introduction Steam is testing a new homepage update, and at first glance, it looks like a simple visual refresh, but it’s really, so much more. The update changes what players see before they ever click on your store page, which could shape how they judge your game, what catches their attention, and whether they decide […]

Introduction I’ve said it before, and I’ll say it again: the space at the top of your About This Game section is prime real estate. It’s the first thing customers see after your header capsule, so every element needs to earn its place. Fill that space with fluff, repeated messaging, or the same artwork they […]

Introduction I recently posted a simple idea on Twitter (X) that blew up into a massive discussion: “Other indies aren’t your competition; the real contest is with yesterday’s you.” The discussion was fantastic. Some people agreed immediately, but others jumped in hot, arguing, “Of course there’s competition! Players compare games, and attention is limited!” And […]

Please note, this guide is not about announcing the release of your game, but announcing to the world that you’re developing it. If you’ve already announced it and the response was little or nothing, don’t panic, you can still create buzz for your second announcement. Introduction So, you’ve worked on your indie game for quite […]

Have you ever stumbled across a Steam Store page, scrolled down to the ‘About This Game’ section, and found a real mess? More to the point, did you find it didn’t really inspire you or tell you much about the game? Could this scenario, perhaps, describe your Steam page? Do you consider the customers’ experience […]

I know some debate is swirling around whether you should reply to a negative review or not. Although no one answer is necessarily right or wrong here, in my years of customer relations, game development, marketing, and PR, I’ve come to believe that you can realize certain benefits if you respond the right way. Whatever […]

Your capsule’s number one responsibility is to get your game noticed. It should clearly communicate what it’s about and what it offers. The goal is to attract the right target audience and give them a reason to click it. For example, if your game is co-op only, don’t just include one character, include multiple. By […]

Have you ever been puzzled why your Twitter GIFs/Videos looked… quite blurry? It seemed not to matter how much you modified your file. It just came out looking… pixelated. In my experience, a handful appeared sharp and crisp, but it was primarily due to the game’s art style. For instance, games with a brighter and […]