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Legendary
Coaching Plan

4 Sessions - 1 Hour Each

1.

How it works

Fill out the contact form with details about your project and marketing goals. If we’re a good fit, we’ll schedule a free 30-minute introductory call to discuss your challenges and aspirations. This call helps me understand your needs and tailor our first consultation accordingly.

2.

What to expect?

Each consultation is tailored to your specific needs. We’ll explore your challenges and brainstorm solutions together. You’ll gain valuable insights and leave each session with renewed confidence.

3.

Who is this for?

Ideal for indie developers who want to explore multiple topics or dedicate extra time to a specific issue they aim to enhance, requiring more than one session.

Get in touch or Email info@indiegamejoe.com s




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    Want to learn more?

    Frequently Asked Questions Line

    How can your coaching help me succeed?
    A single coaching session gives you the benefit of my 10+ years of experience marketing games across multiple platforms, including Steam, Switch, Xbox, and PlayStation. I'll provide a fresh perspective on your marketing efforts, working with you closely to identify opportunities, overcome challenges, and help you become your own marketing guru. I'm passionate about teaching indie developers how to confidently market their games. I'm a big believer that one of the best things you can invest in is yourself.
    What kind of ongoing support do you offer between coaching sessions?
    The Legendary plan includes basic ongoing support via Discord. Have a quick question, need a second opinion on something, or want me to briefly review some copy? I'm happy to help! (Within reason, of course.) This is to provide guidance and answer quick questions between our sessions, not to handle extensive work outside of our scheduled time.
    What specific marketing problems can you help me with?
    I can help you tackle a wide range of marketing challenges. For example, we can work together to develop strategies for improving your Steam store page, from the copy and capsule art to the trailer and screenshots. Or perhaps you need help with social media, like discovering the best practices for gaining more engagement with your posts and learning how to find your target audience (and how they can find you!). Maybe you're struggling to build an active community, aren't gaining enough wishlists or Steam store traffic, or have no idea how to build a press list and media kit, or even how to pitch to the press or reach out to influencers. You might even want me to review your current marketing efforts and provide a fresh, experienced perspective. These are just a few examples, and I'm happy to tailor our sessions to your specific needs and goals.
    Have you successfully launched any games?
    I've led the design and marketing of my own games, including DON'T SCREAM, which sold over 100,000 units on Steam in less than two weeks, and Paranormal Tales, which achieved 70,000 wishlists within a week. As an integral part of Digital Cybercherries, the indie team behind the viral action figure shooter, Hypercharge: Unboxed (and other successful games), I'm heavily involved in the creative process. This includes ensuring our games are designed with marketability in mind-from core mechanics to overall appeal. This means considering what will grab attention, turn heads, and ultimately give the game the edge it needs to stand out in a crowded market. I also played a key role in Hypercharge's viral resurgence two years post-launch, pushing it to #2 on Steam's top-seller list. Furthermore, I led the Xbox marketing campaign for its release, which had a significant impact on pushing it to over 100,000 units sold in less than a month.
    Is this a done-for-you service?
    This is coaching, not a done-for-you service. My goal is to teach you what I've learned in 10+ years of marketing games so you can become your own marketing expert and apply that knowledge to your own games. I'll share real-world examples, deep-dive into your specific challenges, and guide you towards finding solutions. We'll brainstorm ideas together, and I'll reveal the processes and strategies that have driven my own successes (and the lessons I've learned from my mistakes!). If you're looking for hands-on work or a dedicated member of your team, please check out the Mythical Consultancy plan.
    How are the 4 sessions in the Legendary Plan scheduled?
    You can space the sessions however you like. I generally recommend one per week to give you time to apply what we cover, but I’m flexible if you prefer a different pace.
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    Don't take my word for it. Take theirs

    "Joe has exceptional work ethic, professionalism, and outstanding expertise in online marketing for video games. In the nearly 10 years we've worked together, he's consistently gone beyond traditional marketing while being highly efficient with budget spending. He's a pleasure to work with."

    Ulrich Gollick

    Digital Cybercherries

    "Joe is truly exceptional! We've spent countless hours consulting with him, and he's a pleasure to work with. His expertise and insights in marketing greatly influenced the successful launch strategy for our game, Zoochosis."

    Solvita Zacha

    Clapperheads

    "Joe is an absolute master level marketer. He was my go-to reference for how things should be done. He has a bold, confident friendliness that gets the job done. When showcasing a game, he adjusts the tone and approach exactly to what it needs. Highly recommend!"

    Jordy Lakiere

    Jordy Lakiere

    "Joe knows a whole heap of stuff about marketing strategy and tactics for PC and console video games, and you would be well advised to consider listening to him!'"

    Simon Carless

    GameDiscoverCo

    "Joe is an incredibly talented video game marketer. His experience growing multiple games is astonishing. He understands how to leverage social media and has a rare gift for spotting trends. He's also amazing to work with - patient and thoughtful. We're grateful to have him as an advisor!"

    Angela Yeh

    Wolfpack Games

    "Joe is a natural marketer, he is inventive, creative and has an innate ability to know what content to use where, to communicate marketing messages. There is no way he would a say this about himself, he's far too modest, but he's knows how to create that all-important 'cut through' that can make a huge difference."

    Stephen Hey

    Radical Forge

    "I have never seen anyone use Twitter as effectively as Joe, it is amazing to see what he can do across so many different marketing channels."

    Chris Zukowski

    HowToMarketAGame.com

    "Joe is an exceptionally talented creative marketing consultant. We recently worked with him on our latest video game title HyperBrawl Tournament; here Joe brought alternative ideas, tactics and approaches to self-publishing our game and gaining visibility. I can't recommend him highly enough, his talent and energy would be a valuable asset to any aspiring video games company. "

    Jonathan Holmes

    Milky Tea Studios

    "I had the pleasure to work with Joe as CEO of Monochrome, Inc. and i've met very few individuals with the same passion and knack to really connect with a community. He was crucial in developing communication between our team and our clients. He would make a large and meaningful impact on any team lucky enough to have him."

    Brian Comer

    Monochrome Games

    "Joe has been a phenomenal inspiration and mentor for me, in the 3+ years he has been providing me with consulting on marketing and social media strategies we have seen a dramatic increase in engagement and results. Would highly recommend working with him as he has a lot of experience in his field and would gladly work with him again."

    Simran Whitman

    Tri-Heart Interactive

    "Joe's consultations on overall our marketing strategy were awesome, and his advice on marketing Twitter was very helpful. The only thing we are sad about is that Joe was not available for hire!"

    Bruno Cesteiro

    Camel 101

    "Joe's Twitter advice was incredible! It worked perfectly on the first try, and has completely transformed the way I tweet about my game."

    Kelechi Apakama

    Kelechi Apakama

    "I worked with Joe on the release of my first game and not only did he provide some great advice and guidance on both the small details and overall approach to marketing, he was also hugely encouraging and supportive and helped me to relax a bit with my own expectations. And needless to say, he was an absolute pleasure to work with. "

    Nick McKenzie

    World Away Games