Project Details
-
Client:
Digital Cybercherries
Project Type:
Game Design & Marketing
Services Provided:
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations, Publisher Relations, Creative Gameplay
Project Details
|
Client: |
Digital Cybercherries |
|
Project Type: |
Game Design & Marketing |
|
Services Provided: |
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations, Publisher Relations, Creative Gameplay |
I led the design of Paranormal Tales, a found-footage horror game with a unique bodycam perspective, aiming to create a real experience and evoke deep emotions. The announcement trailer, strategically released near Halloween, featured a man searching for his lost dog in a dark forest-a scenario designed to tap into primal fears and resonate with dog lovers.
This emotional hook, combined with the game’s unsettling atmosphere and realistic visuals, ignited a viral sensation. Within a single week, it generated over 70,000 wishlists and drew attention from major gaming outlets such as IGN and GameSpot.
By designing a game with marketability integrated from the outset, I created significant excitement and fostered a community of eager fans.
"Joe has exceptional work ethic, professionalism, and outstanding expertise in online marketing for video games. In the nearly 10 years we've worked together, he's consistently gone beyond traditional marketing while being highly efficient with budget spending. He's a pleasure to work with."
Ulrich Gollick
Digital Cybercherries
"Joe is truly exceptional! We've spent countless hours consulting with him, and he's a pleasure to work with. His expertise and insights in marketing greatly influenced the successful launch strategy for our game, Zoochosis."
Solvita Zacha
Clapperheads
"Joe is an absolute master level marketer. He was my go-to reference for how things should be done. He has a bold, confident friendliness that gets the job done. When showcasing a game, he adjusts the tone and approach exactly to what it needs. Highly recommend!"
Jordy Lakiere
Jordy Lakiere
"Joe knows a whole heap of stuff about marketing strategy and tactics for PC and console video games, and you would be well advised to consider listening to him!'"
Simon Carless
GameDiscoverCo
"Joe is an incredibly talented video game marketer. His experience growing multiple games is astonishing. He understands how to leverage social media and has a rare gift for spotting trends. He's also amazing to work with - patient and thoughtful. We're grateful to have him as an advisor!"
Angela Yeh
Wolfpack Games
"Joe is a natural marketer, he is inventive, creative and has an innate ability to know what content to use where, to communicate marketing messages. There is no way he would a say this about himself, he's far too modest, but he's knows how to create that all-important 'cut through' that can make a huge difference."
Stephen Hey
Radical Forge
"I have never seen anyone use Twitter as effectively as Joe, it is amazing to see what he can do across so many different marketing channels."
Chris Zukowski
HowToMarketAGame.com
"Joe is an exceptionally talented creative marketing consultant. We recently worked with him on our latest video game title HyperBrawl Tournament; here Joe brought alternative ideas, tactics and approaches to self-publishing our game and gaining visibility. I can't recommend him highly enough, his talent and energy would be a valuable asset to any aspiring video games company. "
Jonathan Holmes
Milky Tea Studios
"I had the pleasure to work with Joe as CEO of Monochrome, Inc. and i've met very few individuals with the same passion and knack to really connect with a community. He was crucial in developing communication between our team and our clients. He would make a large and meaningful impact on any team lucky enough to have him."
Brian Comer
Monochrome Games
"Joe has been a phenomenal inspiration and mentor for me, in the 3+ years he has been providing me with consulting on marketing and social media strategies we have seen a dramatic increase in engagement and results. Would highly recommend working with him as he has a lot of experience in his field and would gladly work with him again."
Simran Whitman
Tri-Heart Interactive
"Joe's consultations on overall our marketing strategy were awesome, and his advice on marketing Twitter was very helpful. The only thing we are sad about is that Joe was not available for hire!"
Bruno Cesteiro
Camel 101
"Joe's Twitter advice was incredible! It worked perfectly on the first try, and has completely transformed the way I tweet about my game."
Kelechi Apakama
Kelechi Apakama
"I worked with Joe on the release of my first game and not only did he provide some great advice and guidance on both the small details and overall approach to marketing, he was also hugely encouraging and supportive and helped me to relax a bit with my own expectations. And needless to say, he was an absolute pleasure to work with. "
Nick McKenzie
World Away Games
"Working with Joe has been a game-changer for Goblintown. He’s brought clarity, strategy, and focus to our marketing that we wish we had from day one. His insights have already helped us avoid costly early mistakes. Joe’s rare blend of creative and analytical thinking has had an immediate impact on our go-to-market strategy. If you get the chance to work with him, take it."
Alex Taub
Goblintown / Truth Arts Inc.
"Joe’s guidance helped our team understand how to boost early momentum and approach marketing effectively at an early stage. His insights on timing, communication, and clarity gave us a clear direction forward. It was both practical and motivating — exactly what we needed."
Hyunjin Yang
Guild Studio Co., Ltd.
I’ve spent years figuring it out (the messy way). Let me send you what actually helps.
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