I’m Joe, a former painter and decorator turned award-winning game marketing consultant. I know firsthand how hard it is to balance a full-time job while pursuing your dream of creating games. I’ve been there, found my own path to success, and now I’m here to help you find yours.
I’m behind viral titles like DON’T SCREAM, which sold over 100,000 copies on Steam in less than a week, and Paranormal Tales, which gained over 70,000 wishlists within a week of its announcement.
I also played a key role in Hypercharge: Unboxed’s viral resurgence, pushing it to #2 on Steam’s top seller list two years post-launch. Furthermore, I led the Xbox marketing campaign for its release, which resulted in a viral marketing campaign where the game sold over 100,000 units in less than a month.
With a knack for helping indie games stand out, I offer bespoke marketing consultancy to help you achieve your marketing goals. My work has supported numerous developers in navigating the indie game market, ensuring their games get the spotlight they deserve.
Simon Carless
Founder - GameDiscoverCo
"Joe knows a whole heap of stuff about marketing strategy and tactics for PC and console video games, and you would be well advised to consider listening to him!'
Chris Zukowski
Creative Director - HowToMarketAGame.com
"It is amazing to see what Joe can do across so many different marketing channels. He's an immensely talented marketing director."
Marketing your game is daunting. You might feel overwhelmed, unsure where to begin. You want to get noticed, but not seem pushy or inauthentic. That's where I come in. I help you connect with players genuinely, sparking excitement and building a community. It's about making players feel something, not just want to buy something.