Have you ever stumbled across a Steam Store page, scrolled down to the ‘About This Game’ section, and found a real mess? More to the point, did you find it didn’t really inspire you or tell you much about the game? Could this scenario, perhaps, describe your Steam page? Do you consider the customers’ experience […]

I know some debate is swirling around whether you should reply to a negative review or not. Although no one answer is necessarily right or wrong here, in my years of customer relations, game development, marketing, and PR, I’ve come to believe that you can realize certain benefits if you respond the right way. Whatever […]

Your capsule’s number one responsibility is to get your game noticed. It should clearly communicate what it’s about and what it offers. The goal is to attract the right target audience and give them a reason to click it. For example, if your game is co-op only, don’t just include one character, include multiple. By […]

Have you ever been puzzled why your Twitter GIFs/Videos looked… quite blurry? It seemed not to matter how much you modified your file. It just came out looking… pixelated. In my experience, a handful appeared sharp and crisp, but it was primarily due to the game’s art style. For instance, games with a brighter and […]