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LIGHT DARK

Success Stories

We Who Are About To Die

Project Details

Client:

Jordy Lakiere

Project Type:

Legendary Consultancy

Services Provided:

Marketing & Public Relations, Press &, Influencer Outreach, Media Relations,

The Brief

The developer of We Who Are About To Die had contacted IGN, but his initial attempts to secure a launch trailer feature proved unsuccessful. Recognizing the potential impact of a feature on a platform like IGN, I offered my expertise to help him refine his pitch, re-engage IGN, and secure valuable exposure for his game.

We highlighted the game’s brutal, physics-based combat and its potential to captivate fans of the genre. I also advised him to leverage the game’s recent success as a top seller on Steam, demonstrating to IGN that players were already excited about the game.

This revised approach worked, and IGN featured the game’s launch trailer. This demonstrates the importance of a strong pitch and using social proof to showcase existing interest in your game.

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Don't take my word for it. Take theirs

"Joe is an absolute master level marketer. He was my go-to reference for how things should be done. He has a bold, confident friendliness that gets the job done. When showcasing a game, he adjusts the tone and approach exactly to what it needs. Highly recommend!"

Jordy Lakiere

Jordy Lakiere

Some of the Devs I’ve helped

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