Project Details
-
Client:
Jordy Lakiere
Project Type:
Legendary Consultancy
Services Provided:
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations,
Project Details
|
Client: |
Jordy Lakiere |
|
Project Type: |
Legendary Consultancy |
|
Services Provided: |
Marketing & Public Relations, Press &, Influencer Outreach, Media Relations, |
The developer of We Who Are About To Die had contacted IGN, but his initial attempts to secure a launch trailer feature proved unsuccessful. Recognizing the potential impact of a feature on a platform like IGN, I offered my expertise to help him refine his pitch, re-engage IGN, and secure valuable exposure for his game.
We highlighted the game’s brutal, physics-based combat and its potential to captivate fans of the genre. I also advised him to leverage the game’s recent success as a top seller on Steam, demonstrating to IGN that players were already excited about the game.
This revised approach worked, and IGN featured the game’s launch trailer. This demonstrates the importance of a strong pitch and using social proof to showcase existing interest in your game.